Getting to the place where you're finally ready to open up shop might seem like a lifetime away, but before you know it the day has arrived. You've built, painted, hired employees, got your trampoline park pos software running, and it's finally time to let the neighborhood know you're in town for a good time.
But before you throw open the doors, take some time to make your Grand Opening work hard for you. Because nothing's worse than spending a lot of money on food and monkeys for guests to take selfies with when the guests never come back! Though, on second thought, we can't really see a downside to spending some time with a cool monkey.
Keep reading for tips on how to have a successful family event center grand opening!
Know Your Goals
To make money. Done.
If you just wanted to make money, you would have picked something else to do. Family Entertainment Centers require a little extra oomph because the product you're selling is FUN.
Know Your Audience and How they Fit with Your Goals
So, your number one goal might be to make money, but you need to do a little bit more to get there. Goal #1 should be to make sure everyone is having a good time at your grand opening. That means fun games, good food, great music, and plenty of time sampling the trampolines.
But Goal #2 should support that. For example, you're probably trying to convince people to become repeat visitors at your trampoline park. Yes, they need to have fun, but they also need another push to get them to change their regular routine (why go to that scary park with rusty swings when you could hit up the trampoline park?). Consider offering a great deal to people who attend your grand opening, like a 50% off coupon or a 2-for-1 deal to be used in the future.
Think long term, too. Try to collect email addresses so you can keep customers apprised of your discount nights, fun parties, and menu updates via your newsletter. It's easy. Just tell people all the cool information they'll receive in your newsletter, and offer an immediate incentive to sign up. Consider giving away gift cards for free jump days or free Birthday Parties (you'll already have the birthday party booking software) through a raffle. Who doesn't love free stuff?
With that in mind, make sure everyone leaves with a little something to remember you by. A little treat for the road goes a long way and will keep you in their minds for a bit longer.
What do you think? Did we miss anything important when it comes to your family entertainment center's grand opening? Don't tell us you need trampoline park software or FEC software because we've got you covered!