Holiday Theme Park

How to Take Advantage of Holiday Time Off School

Though it feels like Corporate America started the official holiday season the day after Halloween this year, the truth is, you should be thinking and planning that far ahead, too. Even farther, when it comes to behind the scenes work. When it comes to business (not just trampoline parks), it’s the people who are organized and plan ahead that often succeed. So if your business model is more of the “winging it” or “we’ll figure it out later” type, well, we have a resolution for you. And, we also have a trampoline park point of sale system that can help you streamline and understand your business better, by the way. ;)

Being able to take full advantage of the holiday season doesn’t require too much. A little forethought and time spent understanding who your customer is and what makes them happy will go a long way. Keep reading for one key thing you need to know to keep your family entertainment center thriving.

Who (or What) Is the Competition?

Identifying your competition is key to a successful campaign. Why are people choosing that option? Alternatively, what would keep them from choosing that route? Knowing where you fit in the picture gives you your “in.” And though you likely know your competition, you may not have realized that it can change with the weather. Whaaaa?

For example, if you’re located in a cold state that gets a lot of snow, your trampoline park may be competing with the great outdoors. Sledding, skiing, and ice skating all become way more popular this time of year, if only because you can only ski in the snow (unless you’re “ a creative” maybe). Going further, understand who is and who isn’t taking advantage of that weather. You may find a perfect market in families with kids too young to go skiing. Or, alternatively, your target market could end up containing all of those people who transplanted to your cold weather city for work, and never liked the snow anyway.

You might also be competing with the influx of movies that hit the theaters right around this time of year. Whether it’s the third remake of a kid’s holiday movie, or a nice refreshing action movie with an impossibly fit star in his 60’s (our personal fave), the movies that earn millions year after year sometimes leave us scratching our heads. But, alas, the heart wants what it wants. If your trampoline park’s location is near a movie theatre, consider teaming up with that theater to offer discounted tickets or spruce up your signage to lure in patrons just leaving the theater.

Let’s just say that you’re going after the shoppers this time of year. That can be tricky, if you’re looking at it from a straight-forward perspective. We’re definitely not going to suggest that parents leave their kids unsupervised at your family entertainment center so they can shop, so how can we convince them to spend a few precious hours with you? It’s easier than you think. Suggest that multiple families team up for an afternoon at your trampoline park. That way, some parents can stay and watch the kids, while others can go get some shopping done. Let’s face it, a lot of dads would rather play dodge ball on a trampoline than spend four hours shopping anyway. Not everyone thinks of things like this, so suggesting it can be a real help for guests. A sandwich board in front of your location, a social media post, or a small flyer can all help spread the word.

When in doubt, don’t be afraid to experiment. The last-minute deal might become the tool you use again and again. Once you’ve gotten your post-Thanksgiving deals under control, give us a call. Our trampoline park point of sale software can help you plan ahead for busy days and keep your employees sane. Call us today at +1 (888) 500-2618 to schedule a demo.

Halloween at the Trampoline Park

Wow, how is it October already?

It feels like yesterday that school was starting and we were having flashbacks about 8 AM college classes that we signed up for without realizing our love for sleep.

But here we are.

If you’re the type to get giddy over pumpkin spice-flavored things and take selfies with red and yellow leaves, then Halloween is probably also high on your list. But, what if you don’t love Halloween? Do you wish you could just treat it like another day?

Doesn’t that oppose all the accepted business-to-consumer marketing information out there? Maaaaybe. But that doesn’t mean you have to bow down and trick out your entire park for this holiday.

Keep reading for a few tips on how to get in the holiday spirit without going overboard.

Put on a Movie

Yes, yes, movies are great for warm summer nights in the park, but it’s too cold to go outside for long this time of year. Offering a movie night (or a mini-movie series throughout the month) is a great way to show you care, without investing in a whole slew of animatronic mummies. Put on Hocus Pocus and offer candy corn, caramel popcorn, and whatever other delicious form of corn you can think of, and have a great time.

Discounts for Count Dracula

You know what people love more than dressing up? Free things. We love getting deals, because we’re naturally all little accountants at heart. So, combine cosplay and freebies, and you might just have a winning combination on your hands. It’s easy. Pick a day for a little Halloween party, and make sure people know that dressing up will get them discounted (or, you know, free) entry to the shindig. Parents will love the photo ops of their little flying superheros, and everyone will have a great time. All you need to do is offer a little candy and the rest is taken care of.

Haunted House Hack

How do you create a haunted house without paying a fortune in decorations and employees instructed to dress up and scream at customers? Simple. Buy a large chain, a padlock, and forget about anything else. The night of Halloween, just turn off the lights and hope for a nice creepy wind to blow some leaves by. Voila! Haunted house.

Oh, did we mention that we offer the best trampoline park point of sale software in the business? Call us at +1 (888) 500-2618 to learn more about it.

Man Crush Mo-Sunday: Daniel Furney

You know that creeping feeling you get on Sunday night, that the work week is just around the corner? Real Talk: It's not a myth. You really only have a few more precious hours of "official weekend time" left. But don't worry, because we've got a fun tidbit to make you forget that Monday is just around the corner.

Now, once upon a time there was a young man named Daniel Furney. You may have heard of him, especially if you're from Oklahoma or follow collegiate gymnastics. To put it bluntly, he was a pretty amazing gymnast. In fact, at the time he was in college, he was the most decorated male gymnast in the history of the University of Oklahoma. But as fate would have it, gymnastics would only play a small part of his brilliant career. Unfortunately, his knee developed some repetitive issues and he was forced to retire from gymnastics.

We've read enough motivational quotes on Instagram to know when someone is pretending to be okay when they really aren't AT ALL okay. But what we really connect with is how Furney reacted to a pretty big change in plans: with a great attitude and a genuine acceptance of a tough situation. Furney said, "Despite how hard it is to move on, I just need to find the positives out of this and move forward with my life."

And he did. He became Assistant Coach to his former teammates, then after he moved into a different part of life, became co-owner of the newly opened House of Air in Crowley, Texas.

Who knew that your favorite trampoline park point of sale provider could hook you up with so much knowledge? We did. And if you need anything else, hit the "Contact" button on the top of the page.

Interested in learning more about Daniel Furney? Check out this article.

Want to look at what House of Air Crowley is up to? Head here!

Happy Su-Monday, everyone!

Spring Cleaning for Summer Fun

Though it doesn’t feel like it through most of the country, winter is officially over tomorrow. Yep, tomorrow marks the Spring Equinox, also known as the official first day of spring. Cue the tulip bulbs to start popping up!

Regardless of your feelings on gardening, it’s still a perfect time to dig into some spring cleaning. So get ready for our top tips to get your family fun center in tip top shape for spring.

First Impressions Matter

The outside of your building is very important, as it serves as the first thing your customers notice about the place! If you have any “green space” on your property, it’s time to take another look at it. Call a tree-trimmer, organize a lawn mowing service if you need it, and plant some easy-to-maintain bushes in the garden beds. Take a look at the whole exterior of your facility and write down any fixes you might need to do. Think about re-painting, fixing windows, re-painting the parking lot, or even calling a professional window-cleaning service.

Same Goes for Inside

Take a long walk around the entire inside of your family fun center. Do you need to have anything fixed or replaced? Basketball nets wear out, foam bumpers start looking crumbly, and foam blocks need a little pick-me-up. Focus on the key pieces to keep safety in check.

Think With Your Stomach

Not excited about going through concessions numbers? We feel that. But we also feel that there’s always room for improvement. Take no prisoners and resolve to toss out the slowest selling item of last year (take into account seasonality--nobody wants hot chocolate in the middle of July!) Try something new: smoothies or fancy flavored sodas might be your new best-seller.

Focus on the Biz

Ignoring software updates? Stop it and spend a day or two updating your internal infrastructure. Test your backup system and your Trampoline Park Software in its entirety. Update your Trampoline Park Point of Sale Software so everything’s easy to use. If it’s not seamless, give us a call and we’ll show you what we can do!

What's on your to-do list for spring?


 

Keeping it Local: Tips to Make Extra Money

We’ve heard it a millions times, “Money ain’t everything.” But it is a way to feed your family, and one of the only ways in modern society (unless you live on an idyllic farmer’s commune). So, in light of that, keep reading for a few tips to make some extra money from your family entertainment center.

Look into local food trucks, and the possibility of hosting a small-scale food truck park a few times a week. Charge a reasonable fee for them to set up shop and feed all of the local businesses around your location. You might not get many jumpers on their lunch break, but you will get more eyes on your place and a little extra dough.

If we had a dollar for every famous person we know… it still might not be a lot. But, if you have a local X Games athlete in your neighborhood, it might be worth hitting them up for lessons. Kids love learning new tricks, and you can charge a small fee for use of the foam pit they’ll be flipping into. Get them into their lessons fast with our Electronic Liability Waiver setup!

You know what people can’t get enough of? Puppies. Get in touch with your local animal shelter and see about teaming up to host a pet adoption event. Dogs barking in your parking lot not your thing? There are plenty of other non-profits that will help you attract new customers. They might not have a big budget, but doing some good will really help your PR with the locals. Plus, you can still sell concessions to everyone coming by to pet some doggos. Looking to upgrade your Trampoline Park POS to make that happen? We can help with that.

Who are these “famous bloggers” we keep hearing about and what do they do? To be honest, they all do different things. One thing we know for sure is they’re always on the hunt for something new to try. That’s where you come in. Reach out to some bloggers from your area and host a party for them. They’ll bring their photographers (most of them have one on staff!) to capture great moments. Consider a few different options: some will work on trade, providing you with great content for your social media accounts whereas others will probably want discount codes for their followers. Think out of the box and grow your biz!


Looking for more great tips? Keep checking in here. Interested in Active8 for Trampoline Park Software or Family Entertainment Center Software? Get in touch with us via the “Contact” button at the top of this page!

Updates and New Parks: March

This month we've completed work with House of Air on their Crowley, Texas location. March isn't over yet, so keep checking back to see what we're up to!

 

Updates and New Parks: February

Being busy is a good problem to have, and we've started off 2018 with a full load of projects. 

We kicked off our first park with Jump XL in Eindhoven, Netherlands in February. We're looking forward to working with them more in coming months. 

We also completed our fourth park with Planet 3 Extreme (in Palm Bay, Florida) this month!

Looking to get in on the fun? Give us a call! 

 

Last Minute Valentine's Day Ideas

Well, January seemed to last a whole year, but we’ve finally made it to February. Though this month is short, it packs a punch. Welcome to Black History Month, as well as the month that hosts President’s Day, Valentine’s Day, and some hashtag holidays (everybody, how are you celebrating National Umbrella Day?). Once again, your favorite Trampoline Park Software Company is here to help you up your game.

February might be a welcome change, but some of us are still playing catch up. The football parties are over, and Valentine’s Day is just around the corner. Were you caught off guard, too? Keep reading for some last minute ideas to turn your trampoline park into a oasis of love.

Let’s start with the usual Valentine’s Day trappings, and experiment with how to adapt them to a trampoline park (without getting in the way of all the jumping fun).

Sappy Music

Give your high energy soundtrack a break for a few weeks because, admit it, you really want to listen to Celine Dion singing “My Heart will Go On.” Even better, blast a whole love-themed playlist on your speakers. Sounds pretty good, right? The cheesier the better, so don’t be afraid to pull out some 50’s girl groups, the Beatles, even your favorite Disney songs.

Cookies

Upgrade your concessions stand with some festive snacks. Think heart-shaped sugar cookies, conversation hearts, chocolate covered strawberries, and the like. When in doubt, add red food coloring or just present treats in heart-shaped tins. ;)

Flowers

What is the holiday de love without a few floral arrangements? If you’re not feeling like springing for hundreds of long-stemmed red roses (who can blame you?), don’t think you can’t add some romance to your space. Jump for a small arrangement of red, pink, and white flowers to make a statement on your front desk. It will add a bit of festivity for those who forgot to sign their Electronic Waivers before arriving to party.

Bonus: Turn February birthdays into a Valentine’s Day extravaganza by incorporating these elements into parties during this month. Our Birthday Party Booking Software can help you book the party. Just switch out multi-colored balloons for red and toss some heart-shaped confetti on the tables.




 

How to Advertise your Trampoline Park

You’ve prepared for this for months, maybe even years. You’ve planned, built, stayed up late, and paid a lot to see your dream come true. And finally it has: you’ve opened up your first trampoline park. But why aren’t people showing up?

Chances are you’ve told your friends and family what you were up to. You’ve probably told us (since we probably hooked you up with awesome Trampoline Park Point of Sale Software and Waiver Kiosks). So where is everyone? Well, did you market your trampoline park to your target demographic in your neighborhood?

Keep reading for a few ideas of how to let everyone know your trampoline park is open and ready for bouncing!

Kickin’ It Old School

If it’s within your budget, think about renting billboard space. You never know if your next customer is driving by your future billboard.

Want to think smaller? Mail campaigns might seem passe, but they must exist for a reason, right? Come up with a killer deal, then send a flier or coupon right to potential customers’ houses.

New Age Marketing

Instagram is your friend. No, it won’t bring in customers two minutes after your first post. What it will do is help show people what you have, and why they will want to go there. Think about a hashtag for customers to use and competitions to get them engaged with you.

Look for opportunities in your town. Can you host an opening party and invite a local radio station to come advertise for you? Make sure Automated Liability Waivers are signed and have some fun! The best way to advertise might be a completely new way!

Mo’ money, mo’ problems, right?


Looking for more help? Interested in Trampoline Park Software, Birthday Party Booking Software, or Trampoline Park POS Software? Let us know!