Though it feels like Corporate America started the official holiday season the day after Halloween this year, the truth is, you should be thinking and planning that far ahead, too. Even farther, when it comes to behind the scenes work. When it comes to business (not just trampoline parks), it’s the people who are organized and plan ahead that often succeed. So if your business model is more of the “winging it” or “we’ll figure it out later” type, well, we have a resolution for you. And, we also have a trampoline park point of sale system that can help you streamline and understand your business better, by the way. ;)
Being able to take full advantage of the holiday season doesn’t require too much. A little forethought and time spent understanding who your customer is and what makes them happy will go a long way. Keep reading for one key thing you need to know to keep your family entertainment center thriving.
Who (or What) Is the Competition?
Identifying your competition is key to a successful campaign. Why are people choosing that option? Alternatively, what would keep them from choosing that route? Knowing where you fit in the picture gives you your “in.” And though you likely know your competition, you may not have realized that it can change with the weather. Whaaaa?
For example, if you’re located in a cold state that gets a lot of snow, your trampoline park may be competing with the great outdoors. Sledding, skiing, and ice skating all become way more popular this time of year, if only because you can only ski in the snow (unless you’re “ a creative” maybe). Going further, understand who is and who isn’t taking advantage of that weather. You may find a perfect market in families with kids too young to go skiing. Or, alternatively, your target market could end up containing all of those people who transplanted to your cold weather city for work, and never liked the snow anyway.
You might also be competing with the influx of movies that hit the theaters right around this time of year. Whether it’s the third remake of a kid’s holiday movie, or a nice refreshing action movie with an impossibly fit star in his 60’s (our personal fave), the movies that earn millions year after year sometimes leave us scratching our heads. But, alas, the heart wants what it wants. If your trampoline park’s location is near a movie theatre, consider teaming up with that theater to offer discounted tickets or spruce up your signage to lure in patrons just leaving the theater.
Let’s just say that you’re going after the shoppers this time of year. That can be tricky, if you’re looking at it from a straight-forward perspective. We’re definitely not going to suggest that parents leave their kids unsupervised at your family entertainment center so they can shop, so how can we convince them to spend a few precious hours with you? It’s easier than you think. Suggest that multiple families team up for an afternoon at your trampoline park. That way, some parents can stay and watch the kids, while others can go get some shopping done. Let’s face it, a lot of dads would rather play dodge ball on a trampoline than spend four hours shopping anyway. Not everyone thinks of things like this, so suggesting it can be a real help for guests. A sandwich board in front of your location, a social media post, or a small flyer can all help spread the word.
When in doubt, don’t be afraid to experiment. The last-minute deal might become the tool you use again and again. Once you’ve gotten your post-Thanksgiving deals under control, give us a call. Our trampoline park point of sale software can help you plan ahead for busy days and keep your employees sane. Call us today at +1 (888) 500-2618 to schedule a demo.